Our story
MORE THAN MERE FASHION
Black Crest was born from tenants steeped in the world of elite special operations fused with decorum and style. The military precepts of purpose driven tools designed to complement a planned or trained outcome, exacting detail, unwavering performance, and the very best in design are brought together to build the tools of experience. Although every Black Crest Man isn’t on the front lines, he can feel confident that the products he chooses are built with the same innovation, attention to detail, and rigorous quality standards as those built by its founders for mission customers around the world. The Black Crest man seeks knowledge, self-betterment, and to forge the stories of a life well lived. He knows these stories are all we have in the end and wants to be the very best version of himself. How, may you ask? By working every day to be better and fueling this with a curiosity that is never satisfied.
EVOLVE + ELEVATE + ENDURE
Black Crest exists to provide the modern version of the traditional male the tools needed to live his best life. These tools come in the form of apparel produced with advanced technologies, education, and a community that embraces him while supporting his growth. Our objective is to promote masculinity in its best form while fueling a man’s natural drive toward personal evolution.
At Black Crest, we value the very best qualities of masculinity. Just like our tag line, we seek to EVOLVE as men by always pushing to better ourselves. This work helps us ELEVATE as individuals providing more value in our own lives and those with whom we connect. Finally, the work that we do to make ourselves better, more productive, and worthy of quality connection is hard. The ability to ENDURE life’s trials and tribulations forges an individual that can lead, follow, nurture, and protect, culminating in the best version of ourselves and that of the Black Crest man.
THE BIRTH OF THE BLACK CREST MAN
The Black Crest man is a concept in which the modern-day male strives to be his best self and prepared for any situation. He is born with an innate curiosity which drives him to explore the world around him. He knows we are the sum of our experiences and continually seeks knowledge and truth. He may be a master tradesman, a career professional, or a member of the Armed Forces. Whether or not he served, he is a Patriot and unapologetically supportive of those who fight for our freedom. Family, friends, adventure, and service are all important to him. As such, he strives to be his best self, prepared for any situation, and ready to stand up for the rights of others.
He focuses on style over fashion. He knows that being faithful to his personal style is akin to his personal brand. The use of our premium basics affords him the ultimate and effortless flexibility in any situation or social circle. These garments are more than mere clothes, but rather, tools intended to assist him in his daily life and ultimate adventures. Don’t be fooled by following the fashion trends, but rather find or refine your own unique style and become a Black Crest man.
Our goal is to provide the Black Crest Man with the tools and skills necessary to navigate a complicated world. One in which the concept of masculinity is being challenged on many fronts.
Welcome to the Black Crest Tribe. We want to celebrate the journey and applaud your accomplishments as you seek to evolve, elevate, and endure life’s challenges and lessons learned. The pursuit of this concept is lifelong, and we all win simply in the effort and goal of becoming the Black Crest man.
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